Reflections
Thoughts about different topics of general interest.
Reflection on Prestige
The emotional bonds that turn a brand into a preference.
Reflection on Hypercompetition
Today’s environments have experienced a significant evolution.
Reflection on Coherence
Coherence as a determining factor for competitiveness.
Reflection on Fullness
Full potential requires the proper habits.
Reflection on Substantiveness
Competitiveness requires shaping affective energy
Reflection on Robustness
Good results must be guaranteed and reproduced without errors.
The Emotional Perception Scale
Consumption is driven by what consumers want or desire.